Buoyed by a year of the Olympic Games and in a context of consolidation (Courir was bought by JD Sports at the end of 2024, GoSport by Intersport in 2023), Decathlon has published annual results. For the retailer, which has replaced Barbara Martin Coppola as C.E.O. with Javier Lopez, alongside Julien Leclercq, one of the Founder’s sons, as Chairman of the Board, 2024 was a year of acceleration. The turnover reached €16.2 billion, up 5.2% at constant rates, after 4.4% in 2023. Digital revenue accounted for 20% of the business (e-commerce, marketplace and connected in-store orders) compared with 17.4% a year earlier. In France (29% of the business), footfall (stores and web) jumped by 10% during the Olympic Games and by 6.7% during the Paralympic Games.
