A 26 years old is the latest U.S. retailers target

Publication

17 November 2017 à 17h55

Updated on 10 May 2019 à 17h29

Reading time

4 minutes

Publication: 17 November 2017 à 17h55, Updated on 10 May 2019 à 17h29

Reading time: 4 minutes

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Millennials, as the largest representative group within the U.S. population, are forcing retailers to reinvent marketing and promotions, including offering fee training and education.
Publication

17 November 2017 à 17h55

Updated on 10 May 2019 à 17h29

Reading time

4 minutes

Publication: 17 November 2017 à 17h55, Updated on 10 May 2019 à 17h29

Reading time: 4 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Ring-fencing a share of consumption by Millennials has become a headache for U.S. retailers, but remains a top priority. Those aged between 25 to 34 have replaced Baby Boomers as the largest age group in the United States. This represents 93 million people born between 1980 and 2000 compared with 74 million Baby Boomers born between 1946 and 1964 (Source: Census Bureau). According to Deutsche Bank, the biggest single age group in the U.S. is aged 26, representing 4.8 million people. Ranking...

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