A “Glocal” approach for L’Occitane for a new flagship in New York

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11 September 2018 à 12h32

Updated on 10 May 2019 à 16h56

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Publication: 11 September 2018 à 12h32, Updated on 10 May 2019 à 16h56

Reading time: 2 minutes

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Ajouter mind Retail à vos sources
Publication

11 September 2018 à 12h32

Updated on 10 May 2019 à 16h56

Reading time

2 minutes

Publication: 11 September 2018 à 12h32, Updated on 10 May 2019 à 16h56

Reading time: 2 minutes

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Beauty products retailer L’Occitane wants to create tailor-made experiences for all worldwide customers. The latest example of this approach by the French-style retailer is in the new flagship in New York. The 1,870sq ft. store at 555 Fifth Avenue includes a “rain-shower” sink, an interactive skincare consultation area, curved communal benches beneath Mediterranean olive trees and “comptoir”, a sophisticated product and services suite. The flagship sales areas are continually changin

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