A new strategy for Carrefour-China

Publication

10 September 2016 à 16h14

Updated on 10 January 2017 à 16h16

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1 minute

Publication: 10 September 2016 à 16h14, Updated on 10 January 2017 à 16h16

Reading time: 1 minute

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Publication

10 September 2016 à 16h14

Updated on 10 January 2017 à 16h16

Reading time

1 minute

Publication: 10 September 2016 à 16h14, Updated on 10 January 2017 à 16h16

Reading time: 1 minute

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In H1 2016, Carrefour-China sales dropped by 13% to €2.71 billion. The group plans to open up to 50 convenience stores in Shanghai this year and is launching online operations in Chengdu, in the wake of Beijing and Shanghai. Carrefour has no Chinese partner unlike Tesco (with CRE) and Auchan (with Ruentex). Georges Plassat aims to reduce Carrefour’s dependence on large hypermarkets (which account for 50% of sales) in favour of smaller convenience stores.

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