Customer relations, business development, software engineering, research and development and marketing are the corporate functions that will be most affected by A.I. (artificial intelligence), according to a McKinsey study published by in mid-June 2023. These functions account for 75% of the annual impact of the value generated by generative A.I. within companies. The consultancy drew on a database of use cases (built up from the expertise of around a 100 decision-makers) in which A.I....
According to McKinsey, marketing will be one of the functions most impacted by generative A.I.
Do you have information to share with us?
Our other services
What you absolutely must read this week
The essential content of the week selected by the editorial team.
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.