Adidas expects a difficult year in China

Publication

12 May 2022 à 17h09

Updated on 17 May 2022 à 15h26

Reading time

2 minutes

Publication: 12 May 2022 à 17h09, Updated on 17 May 2022 à 15h26

Reading time: 2 minutes

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Publication

12 May 2022 à 17h09

Updated on 17 May 2022 à 15h26

Reading time

2 minutes

Publication: 12 May 2022 à 17h09, Updated on 17 May 2022 à 15h26

Reading time: 2 minutes

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In Q1 2022, Adidas‘ sales in China fell by 35% year-on-year, at constant exchange rate. The company’s total activity remained steady with sales of €5.3 billion. This was up by 0.6%, driven by Western markets.

However, EBIT fell by 38% to €437 million, heavily impacted by the restrictions linked to Covid-19 in China. The group expects to return to revenue growth in Q2 in Asia-Pacific but said that the market environment will remain difficult in China.


For Nike, China generates 17% of s

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