E-retail media solidifies brand–retailer relationships

An article by Sophie Baqué

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2 February 2026 à 14h53

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Publication: 2 February 2026 à 14h53

Reading time: 1 minute

An article by Sophie Baqué

Add mind Retail to your sources

Publication

2 February 2026 à 14h53

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Publication: 2 February 2026 à 14h53

Reading time: 1 minute

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According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly 60% of advertisers plan to increase e-retail media budgets in 2026, mostly by between 1% and 10%.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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