aDIDaS STREamLInES CuSTOmER EXpERIEnCE wITH SaLESfORCE

Publication

6 June 2017 à 12h08

Updated on 10 May 2019 à 17h46

Reading time

2 minutes

Publication: 6 June 2017 à 12h08, Updated on 10 May 2019 à 17h46

Reading time: 2 minutes

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Publication

6 June 2017 à 12h08

Updated on 10 May 2019 à 17h46

Reading time

2 minutes

Publication: 6 June 2017 à 12h08, Updated on 10 May 2019 à 17h46

Reading time: 2 minutes

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Adidas

, whose e-commerce business started with Demandware in 2011 and is now operated by the U.S. giant Salesforce since the merger of both players in 2016, has managed to facilitate and revamp the purchasing experience in a remarkable way. According to Sebastien Zins, one of the Retail Directors at Salesforce, “Looking back a few years ago, Adidas has completely changed its brand’s image and positioning, driven by its omnichannel convergence and a fl uid consumer experience centred on...

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