Adobe bets on GEO with the US$1.9 billion acquisition of Semrush

Featured image of the article Adobe bets on GEO with the US$1.9 billion acquisition of Semrush

An article by Morgane Monteiro

Publication

21 November 2025 à 11h39

Updated on 24 November 2025 à 21h54

Reading time

1 minute

Publication: 21 November 2025 à 11h39, Updated on 24 November 2025 à 21h54

Reading time: 1 minute

An article by Morgane Monteiro

Publication

21 November 2025 à 11h39

Updated on 24 November 2025 à 21h54

Reading time

1 minute

Publication: 21 November 2025 à 11h39, Updated on 24 November 2025 à 21h54

Reading time: 1 minute

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On November 19 the technology leader Adobe (2024 revenue: US$21.5 billion, up by 11% at constant rates) announced the acquisition of SaaS platform Semrush (2024 revenue: US$376.8 million, up by 22%), a specialist in online visibility (SEO, GEO) in a US$1.9-billion deal. As a content-creation and digital-marketing platform (analytics, personalisation) Adobe wants to use this acquisition to help companies optimise visibility not only on traditional search engines but also on generative-AI engines

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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