Adobe bets on GEO with the US$1.9 billion acquisition of Semrush

An article by Morgane Monteiro

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Publication

21 November 2025 à 11h39

Updated on 24 November 2025 à 21h54

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1 minute

Publication: 21 November 2025 à 11h39, Updated on 24 November 2025 à 21h54

Reading time: 1 minute

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

21 November 2025 à 11h39

Updated on 24 November 2025 à 21h54

Reading time

1 minute

Publication: 21 November 2025 à 11h39, Updated on 24 November 2025 à 21h54

Reading time: 1 minute

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On November 19 the technology leader Adobe (2024 revenue: US$21.5 billion, up by 11% at constant rates) announced the acquisition of SaaS platform Semrush (2024 revenue: US$376.8 million, up by 22%), a specialist in online visibility (SEO, GEO) in a US$1.9-billion deal.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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