GEO
Roxane Laigle (Lemrock): “With the rise of AI, the CPC or CPM advertising model will lose ground to buying intent”
While AI is now part of 40% of purchasing journeys, Lemrock intends to become the key infrastructure connecting retailers' product catalogues to conversational engines (ChatGPT, Perplexity...
- Retail
- Retail tech
- Analysis
27 July 2026
From traffic acquisition to visibility in LLM, the new challenge of marketing teams
As AI engines have become a new distribution channel and access point to consumers in a saturated retail market, mind Retail attended Shoptalk Europe and asked a dozen of retailers, analysts and...
- Retail
- Economy and regulators
- Analysis
17 June 2026
After L’Oréal and Clarins, Omi adds Puig and Freshly Cosmetics to a customer portfolio
As retailers increasingly want to stand out in responses generated by LLM, Omi is gaining traction. With 35% of revenue coming from the USA, the start-up specialising in AI-generated 3D photos and...
- Retail
- mind Exclusive
- Retail tech
12 June 2026
Douglas (Nocibé) launches a Google Cloud-powered AI chatbot
According to our information, beauty retailer Douglas is about to launch “Anna” in Germany, a conversational AI chatbot both on the app and website. Eager to enhance online conversion, it aims to...
- Retail
- mind Exclusive
- Retail tech
11 June 2026
Rik Strubel, Douglas: “Traffic from LLMs converts 25% better than traditional web traffic”
For the European beauty retailer Douglas (2025 revenue: €4.58 billion, up by 3.5%), with one-third of online sales, traffic coming from LLM is becoming increasingly important, with differences by...
- Retail
- Retail tech
- Analysis
11 June 2026
A Google traffic up by 12% : how Sézane industrialised a SEO and Search strategy via a content factory
With 10 million monthly users and a range based on frequently renewed items, pure-player Sézane detailed, during the AWS Summit in Paris, how it exceeded the limits of a brand SEO and improved the...
- Retail
- mind Exclusive
- Retail tech
9 April 2026
AI Search : YouTube citations climb to 40%, Reddit falls to 20%
While Reddit once dominated the sources cited by AIs, YouTube videos are now winning over LLMs. Here's why.
- Retail
- Retail tech
- Analysis
4 March 2026
Search AI : in the retail sector, 25% of AI queries are transactional
For mind Retail, online SEO specialist Ahrefs analysed retail queries on AI search engines. The goal was to measure the proportion of transactional prompts compared to informational ones. The...
- Retail
- Economy and regulators
- Analysis
2 March 2026
Profound raises US$96 million in Series C funding, becoming a first GEO unicorn
Founded in 2024 in New York by James Cadwallader, GEO startup Profound raised US$96 million on February 24, 2026, in a Series C round led by Lightspeed Venture Partners, including Sequoia Capital...
- Retail
- Property and investors
- News
25 February 2026
Adobe bets on GEO with the US$1.9 billion acquisition of Semrush
On November 19 the technology leader Adobe (2024 revenue: US$21.5 billion, up by 11% at constant rates) announced the acquisition of SaaS platform Semrush (2024 revenue: US$376.8 million, up by...
- Retail
- Retail tech
- News
21 November 2025
Our mind news
According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...
- Retail
- mind Exclusive
- Retail tech
4 September 2026
On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...
3 September 2026
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
20 August 2026
In the wake of a large fundraising, Skello develops a portfolio of key accounts by winning over a big name in retail. Backed by an ARR of €50 million and profitability reached in 2025, the...
7 July 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
- Retail
- Economy and regulators
- Analysis
21 August 2026
2
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
20 August 2026