In France, the brand village operator Advantail (7 outlets) saw business pick up last year when turnover rose by 9.4% compared to 2020. Traffic increased by 5.9%.
Overall, the average spend per customer increased significantly. Open-air centres benefited from a longer opening period (23 days more than in 2020) and increased traffic. The biggest increases in traffic were in Honfleur (+13%), Nailloux and Roubaix (around +8%). “The offer of our brand villages has strengthened,
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