Advertising in LLMs: Criteo becomes OpenAI’s first adtech partner

An article by Morgane Monteiro

Publication

4 March 2026 à 10h27

Updated on 9 March 2026 à 15h09

Reading time

1 minute

Publication: 4 March 2026 à 10h27, Updated on 9 March 2026 à 15h09

Reading time: 1 minute

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An article by Morgane Monteiro

Publication

4 March 2026 à 10h27

Updated on 9 March 2026 à 15h09

Reading time

1 minute

Publication: 4 March 2026 à 10h27, Updated on 9 March 2026 à 15h09

Reading time: 1 minute

Share
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Following a fundraising of US$ 110 billion on February 27, 2026, OpenAI signed a technological partnership with Criteo (720 million daily active users at the end of 2025, 17,000 advertisers, 4.5 billion products in its catalog and US$1 billion of e-commerce sales) On March 2, 2026, the adtech company became the first to integrate OpenAI’s advertising pilot program in the Free and Go versions of ChatGPT in the USA.

To remember: Brands will be able to use the digital advertising platform to activa

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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