On January 27, Anta Sports Products (H1 2025 revenue: RMB 38.5 billion, up by 14.3%) reported plans to acquire Puma from Artemis, the investment holding company of the Pinault family, which also owns 42.3% of Kering. According to Reuters, the deal concerns a 29.06% stake in Puma and represents €1.5 billion. As a result, the Hong Kong-listed retailer, which generates 34.8% of revenue online and already controls Amer Sports (Salomon, Arc’teryx and Wilson), would become the leading shareholder of
…After acquiring Salomon, Anta sets sights on Puma
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