Criteo, which has raised the financial forecast for 2021, is rolling out a retail media offering in the non-food sector. Elise Ophèle, Head of Sales Retail Media Non-Food, and Nicolas Benoît, Managing Director, Retail Media Supply France and Belgium, explain the offer.
Why are there such gaps in terms of retail media maturity between the different retail verticals?
N.B.: The traction on the subject is biased by the level of margin in each retail industry. In food, the net margin is generally very low and rarely exceeds 2% to 3%. In Consumer Electronics, it is also low, between 2% and 5%. Even Cdiscount took 10 years to become profitable. The motivation of such retailers for profitability is not the same. It is no coincidence that, in Europe, our two...
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