After Kiabi, Primark prepares to enter India

Featured image of the article After Kiabi, Primark prepares to enter India

An article by Sophie Baqué

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Publication

7 March 2024 à 12h21

Updated on 11 March 2024 à 10h44

Reading time

2 minutes

Publication: 7 March 2024 à 12h21, Updated on 11 March 2024 à 10h44

Reading time: 2 minutes

Primark and Kiabi, two European giants in the low-price fashion sector, are looking to expand into the Indian fashion market. mind Retail takes a look at their respective strategies.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

7 March 2024 à 12h21

Updated on 11 March 2024 à 10h44

Reading time

2 minutes

Publication: 7 March 2024 à 12h21, Updated on 11 March 2024 à 10h44

Reading time: 2 minutes

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As fashion consumption is fragile in Europe and recovery is slow in China, retailers are stepping up efforts in the Indian market. On February 21, 2024, Kiabi (sales of €2.21 billion in 2023 up by 1.1%) announced an arrival in India, exclusively online, on the Myntra.com marketplace specialising in the fashion sector.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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