After Paris 2024, LVMH signs a 2nd sports contract with Formula 1

An article by Morgane Monteiro and Sophie Baqué

Publication

3 October 2024 à 18h56

Updated on 14 October 2024 à 10h54

Reading time

2 minutes

Publication: 3 October 2024 à 18h56, Updated on 14 October 2024 à 10h54

Reading time: 2 minutes

An article by Morgane Monteiro and Sophie Baqué

Publication

3 October 2024 à 18h56

Updated on 14 October 2024 à 10h54

Reading time

2 minutes

Publication: 3 October 2024 à 18h56, Updated on 14 October 2024 à 10h54

Reading time: 2 minutes

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

After partnering the Paris 2024 Olympic Games for a fee of €150 million, the LVMH group signed a 10-year contract on October 2, 2024 as a premium partner of Formula 1 (F1). The partnership, which will start in March 2025, is worth €90 million and involves Louis Vuitton, Moët Hennessy and Tag Heuer brands. Exclusive content, limited editions, equipment (champagne supplied by Moët Hennessy, trophy cases made by Louis Vuitton) are planned. Tag Heuer, already a sponsor of the Red Bull Racing...

Do you have information to share with us?

Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Sophie Baqué

Our other services

Research

Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.

Training courses

Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.

Events

Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.

What you absolutely must read this week

The essential content of the week selected by the editorial team.

See all

Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees

As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...

29 October 2025

Faced with debt and declining sales, Fossil files for bankruptcy

Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...

29 October 2025

EU: Omnibus bill stalled in Parliament

On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...

27 October 2025

Verizon, Starbucks, DoorDash and Grubhub impacted by AWS outage

On October 20, 2025, the Amazon Web Services cloud (Amazon Q2 2025 revenue: 168 billion dollars, up by 13.3%) was down for several hours before returning to normal. Numerous websites and...

27 October 2025

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

Lululemon, Ralph Lauren, Gap and Levi’s enter peak season with high stock levels

Faced with rising customs tariffs affecting US imports, several retailers have built up significant inventories. Over a year, the stocks of Gap, Levi’s, Lululemon, Ralph Lauren and Academy Sports...

27 October 2025

Faced with debt and declining sales, Fossil files for bankruptcy

29 October 2025

EU: Omnibus bill stalled in Parliament

On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...

27 October 2025

France and Italy urge Shein to reassess a business model

While Shein continues to spark controversy through partnerships with Pimkie and BHV department stores (SGM), Italy announced plans to introduce a tax on Asian e-commerce platforms. In France, the...

13 October 2025

Casino : Jean-Charles Naouri tried for corruption and stock price manipulation

Two years after the French National Financial Prosecutor’s Office (PNF) concluded an investigation into Casino, the trial of Jean-Charles Naouri, C.E.O. of the retail group from 2005 to...

7 October 2025

[mind Exclusive] Casino lost lawsuit against Mediaposte

According to information from mind Media, the Casino group failed to take legal action against the advertising print distribution specialist Mediaposte (a subsidiary of La Poste). The food...

21 October 2025