After Paris 2024, LVMH signs a 2nd sports contract with Formula 1

An article by Morgane Monteiro and Sophie Baqué

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Publication

3 October 2024 à 18h56

Updated on 14 October 2024 à 10h54

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2 minutes

Publication: 3 October 2024 à 18h56, Updated on 14 October 2024 à 10h54

Reading time: 2 minutes

An article by Morgane Monteiro and Sophie Baqué

Add mind Retail to your sources

Publication

3 October 2024 à 18h56

Updated on 14 October 2024 à 10h54

Reading time

2 minutes

Publication: 3 October 2024 à 18h56, Updated on 14 October 2024 à 10h54

Reading time: 2 minutes

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After partnering the Paris 2024 Olympic Games for a fee of €150 million, the LVMH group signed a 10-year contract on October 2, 2024 as a premium partner of Formula 1 (F1). The partnership, which will start in March 2025, is worth €90 million and involves Louis Vuitton, Moët Hennessy and Tag Heuer brands.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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