Agentic commerce : PayPal strengthens with the acquisition of Cymbio

Major technology and payment players are restructuring and standardising protocols necessary for agentic commerce. They are also taking initiatives so retailers can interact with the platforms that agents rely on. This is the case of PayPal, which announced the acquisition of Cymbio, an Israeli multichannel orchestration platform that helps brands sell via agentic surfaces, including Microsoft Copilot and Perplexity, as well as marketplaces and social media. Founded in 2015, Cymbio automates pr