Aldi and Dia adopt opposite strategies in China  

Publication

13 April 2018 à 15h51

Updated on 10 May 2019 à 17h13

Reading time

2 minutes

Publication: 13 April 2018 à 15h51, Updated on 10 May 2019 à 17h13

Reading time: 2 minutes

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Publication

13 April 2018 à 15h51

Updated on 10 May 2019 à 17h13

Reading time

2 minutes

Publication: 13 April 2018 à 15h51, Updated on 10 May 2019 à 17h13

Reading time: 2 minutes

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In April 2018, the discount Spanish retailer Dia announced a withdrawal from China. It signed a deal with the home electrical retailer Suning (whose majority shareholder is Alibaba), which aims to take over its 200 Chinese stores. Dia made inroads in China in 2003 and primarily focused on the Shanghai area. However, it didn’t manage to breakeven in this highly competitive market, in a context of lowering turnover worldwide. In 2017, Dia’s total turnover decreased by 0.6% to €8.6 billion via 7,3

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