Alibaba accelerates investment in furniture retail

Publication

20 March 2018 à 10h33

Updated on 10 May 2019 à 17h13

Reading time

2 minutes

Publication: 20 March 2018 à 10h33, Updated on 10 May 2019 à 17h13

Reading time: 2 minutes

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Publication

20 March 2018 à 10h33

Updated on 10 May 2019 à 17h13

Reading time

2 minutes

Publication: 20 March 2018 à 10h33, Updated on 10 May 2019 à 17h13

Reading time: 2 minutes

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Involved in a complex strategy to win revenue from both online and physical retail, Alibaba announced in February 2018 an ambitious investment of US$867 million in the furniture sector, taking 15% of the physical retailer Easyhome Furnishing China Store Group. Headquartered in Beijing, Easyhome operates 223 home equipment and decoration stores in China. This is the country’s 2nd largest home improvement supplies and furniture chain. In December 2017, the firm posted annual sales of US$9.5 billi

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