ALIBABA GAINS GROUND OFFLINE

Publication

14 March 2017 à 20h37

Updated on 10 May 2019 à 17h57

Reading time

2 minutes

Publication: 14 March 2017 à 20h37, Updated on 10 May 2019 à 17h57

Reading time: 2 minutes

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Publication

14 March 2017 à 20h37

Updated on 10 May 2019 à 17h57

Reading time

2 minutes

Publication: 14 March 2017 à 20h37, Updated on 10 May 2019 à 17h57

Reading time: 2 minutes

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Explore the mind Retail subscription

From Amazon to Alibaba, online retailers are increasingly entering physical retail in partnership or by owning stores, in order to tap the bulk of consumer spending. In China, Alibaba opened a Tmall Fashion store in its home city of Hangzhou in February 2017, which covers 1,850 sq.m GLA and was designed by the Shanghai studio X+Living. It displays clothing from 100 brands on large screens, set up for online to offline purchases. Fitting rooms offer makeup, quiet areas and backgrounds for...

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