Alibaba opens a first furniture showroom in Hong Kong

Featured image of the article Alibaba opens a first furniture showroom in Hong Kong

An article by Morgane Monteiro

Publication

21 February 2025 à 21h41

Updated on 24 July 2025 à 11h14

Reading time

2 minutes

Publication: 21 February 2025 à 21h41, Updated on 24 July 2025 à 11h14

Reading time: 2 minutes

An article by Morgane Monteiro

Publication

21 February 2025 à 21h41

Updated on 24 July 2025 à 11h14

Reading time

2 minutes

Publication: 21 February 2025 à 21h41, Updated on 24 July 2025 à 11h14

Reading time: 2 minutes

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On February 22, 2025, Taobao (Alibaba Group) teamed up with Chinese home furnishings platform Papabo to open a first physical furniture store. Named PapaHome and located within the Tsim Sha Tsui shopping centre in Hong Kong, this 2,300 sq.m showroom is based on an “offline merge online” model. Here, customers can buy 10,000 furniture products (bedrooms, living rooms, crockery) and decorative items sold by several hundred 3P merchants on the Taobao platform (including GoldenHome Living, Guangzho

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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