Alibaba wants to boost its growth in Europe thanks to BNPL

Publication

2 February 2023 à 15h43

Updated on 3 February 2023 à 17h53

Reading time

2 minutes

Publication: 2 February 2023 à 15h43, Updated on 3 February 2023 à 17h53

Reading time: 2 minutes

Publication

2 February 2023 à 15h43

Updated on 3 February 2023 à 17h53

Reading time

2 minutes

Publication: 2 February 2023 à 15h43, Updated on 3 February 2023 à 17h53

Reading time: 2 minutes

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Like Shein with Klarna, AliExpress (the drop-shipping business of the Alibaba group) announced on 16 January the introduction of BNPL for European customers. This service, called “Pay After Delivery”, allows customers to pay after delivery over several instalments. This service will be operated by the American Splitit Payments and offered in Germany, Spain and France.

While growth is slowing down in China, Alibaba wants to strengthen the international business, which currently accounts for only

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