Buoyed by a €3.8 million seed round closed in mid‑November 2025, French start‑up Dialog, specialised in AI‑based conversational e‑commerce, is accelerating. Initially placed on product pages, this personal shopper is about to move onto homepages and search bars. At Tech for Retail, mind Retail spoke with C.E.O. and co-founder, Antoine Grimal.
With the rise of generative AI search engines and agentic commerce, Dialog, specialist in customer engagement through a conversational AI agent integrated into product pages and service pages, is set to extend their solution across e‑commerce sites. From late 2025, the AI agent can be integrated directly into the search bar, on the site homepage, or just beside it, depending on the e‑merchant’s choice. “With this new feature, we want to show that we are not a simple assistance chatbot, but a ne
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.