Search experience

As the fragmentation of product discovery - or Search - becomes bigger, now split between social networks, marketplaces and LLMs - Lucie Pérus, Marketing and Customer Experience Manager at...

For the European beauty retailer Douglas (2025 revenue: €4.58 billion, up by 3.5%), with one-third of online sales, traffic coming from LLM is becoming increasingly important, with differences by...

With 10 million monthly users and a range based on frequently renewed items, pure-player Sézane detailed, during the AWS Summit in Paris, how it exceeded the limits of a brand SEO and improved the...

While ChatGPT backpedals in terms of native payment, less than 6 months after the launch of Instant checkout, retailers are accelerating within the LLM’s app store, in order to foster product...

Beyond traditional stores and e-commerce sites, retail has shifted to conversational omnichannel, where WhatsApp, RCS, and live shopping are becoming drivers of conversion and lifetime value. At...

Driven by generative AI, voice and image, e-commerce search is entering a new era. On the sidelines of AI Day, held on February 10, 2026 in Paris, Xavier Grand, CTO of Algolia, outlines a 2026...

Buoyed by a €3.8 million seed round closed in mid‑November 2025, French start‑up Dialog, specialised in AI‑based conversational e‑commerce, is accelerating. Initially placed on product pages, this...

Expansion of a physical network, e-commerce upgrades, developing retail media, overhaul of digital tools... With little media exposure, the Hygie31 group—which operates 1,519 pharmacies and 5...