Amazon joins forces with Omnicom in generative A.I.

Publication

26 June 2023 à 17h40

Updated on 3 July 2023 à 14h39

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1 minute

Publication: 26 June 2023 à 17h40, Updated on 3 July 2023 à 14h39

Reading time: 1 minute

Publication

26 June 2023 à 17h40

Updated on 3 July 2023 à 14h39

Reading time

1 minute

Publication: 26 June 2023 à 17h40, Updated on 3 July 2023 à 14h39

Reading time: 1 minute

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On Thursday 22nd June, Omnicom Group announced an agreement with Amazon Web Services (AWS) to use the ML machine learning services and chips to develop creative expertise, in particular via the Amazon Bedrock and Amazon EC2 Trn1n tools. Amazon’s tools will feed the Omni data platform “creating fundamental new models that help automate activities such as creative brief development, media planning, ad creation, audience segmentation and performance measurement”, according to the group.

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