Amazon launched its Global Store in Saudi Arabia with Souq.com

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In 2017, Amazon completed a purchase of Middle Eastern online retailer, Souq.com, for a reported US$580m. With operations in U.A.E., Saudi Arabia, Kuwait, and Egypt, the online player had over 45m visitors per month and offers 8.4m products (food, beauty, electronics). Since September 2018, customers in Saudi Arabia can purchase more than one million products from Amazon.com directly on Souq.com, after the launch of the ‘Amazon Global Store’ in Saudi Arabia. The shopping experience i

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