Amazon launches Store Analytics, a service for analysing in-store promotions performance

Featured image of the article Amazon launches Store Analytics, a service for analysing in-store promotions performance
Publication

13 July 2022 à 17h35

Updated on 21 October 2022 à 21h42

Reading time

2 minutes

Publication: 13 July 2022 à 17h35, Updated on 21 October 2022 à 21h42

Reading time: 2 minutes

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Publication

13 July 2022 à 17h35

Updated on 21 October 2022 à 21h42

Reading time

2 minutes

Publication: 13 July 2022 à 17h35, Updated on 21 October 2022 à 21h42

Reading time: 2 minutes

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On 29 June 2022, Amazon (turnover of US$469.82 billion in 2021, up by 22% vs 2020) launched a new “Store Analytics” service. This solution optimises data provided by Just Walk Out (a technology that allows customers to shop without checkout queues) and Dash Carts (smart shopping carts) to offer brands information on performance of their products, promotions and advertising campaigns in Amazon Go and Amazon Fresh stores in the United States.

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Store Analytics combines product

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