According to Mercatus Grocery Shopping, in the U.S.A., online grocery sales reached a 13% market share in 2021, compared with 11% in 2020.
Between January and December 2021, purchasing frequency varied between 2.66 and 2.88 orders per month. Analysis measured a probability of an active monthly user ordering the following month from the same website as 63% in December 2021. This is 7.6% higher than in November 2021. The “click & collect” scheme (called “pick up” in the U.S.A
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