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According to a Visa study compiling data from March 2018 to February 2019, the average basket for e-commerce transactions reached US$144 in the United Arab Emirates. The study shows that the spend in the U.A.E. is higher than other countries. The average spend for online transaction in mature countries is much lower, at US$79, compared to only US$26 in emerging markets. In the U.A.E., e-commerce accounts for 4.2% of retail sales.
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