Ann Taylor tests a rental service in the U.S

Publication

17 November 2017 à 17h01

Updated on 10 May 2019 à 17h29

Reading time

2 minutes

Publication: 17 November 2017 à 17h01, Updated on 10 May 2019 à 17h29

Reading time: 2 minutes

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Publication

17 November 2017 à 17h01

Updated on 10 May 2019 à 17h29

Reading time

2 minutes

Publication: 17 November 2017 à 17h01, Updated on 10 May 2019 à 17h29

Reading time: 2 minutes

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In early October 2017, the U.S. fashion retailer Ann Taylor launched an online and shop-based rental program called “Infinite Style” at selected stores in Columbus, Ohio. Clients pay US$95 a month to test three pieces of clothes at a time before potentially buying (cleaning and shipping fees are included). They can also return unwanted items. Products under test are primarily higher-tickets and make up a distilled version of what is available within Ann Taylor’s regular range. “Beyond evenings

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