In Belgium, Carrefour is preparing to launch a Reeborn app, dedicated to second-hand goods, in early November. Arnaud Lesne, Director of Innovation and Partnerships, talks to mind Retail about subscription mechanics and marketing objectives.
With Reeborn, Carrefour is the first supermarket chain to have adopted a reward scheme based on second-hand goods and transpose it into the food sector. How does it work?
Arnaud Lesne: The Reeborn platform was created by Incite Action (a subsidiary of Altavia), on a white-label basis and tailor-made for Carrefour Belgium (730 stores, 90% of which are franchises, 2022 sales: around €5 billion). Currently being tested by our teams, it will be active in early November for all Belgian customers an
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