Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership

Featured image of the article Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership
As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer and Vincent Coste, CEO of Najar. They detailed the results of their partnership and the startup's roadmap respectively.
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days

Najar, the startup that promises companies a reduction in their SaaS spending and commits to reimbursing them if its solution costs more than it saves, is stacking up new contracts, mind Retail learned at 1-to-1 Monaco conference. “We recently signed with Aroma-Zone and Boulanger,” CEO Vincent Coste told us. At Aroma-Zone (2025 revenue: confidential, up by 52% year-on-year, following a 56% increase in 2024), the three-year contract was signed in Q1 2025.

“In a context of hyper-growth, digital to

You are reading this article thanks to your trial period.
Explore new horizons by checking out our other verticals:
You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
Do you have information to share with us?
Our other services
mind Research
Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.
See more
mind Days
Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Agentic commerce : After Stripe, Mirakl partners with JPMorgan Payments
On March 10, 2026, Mirakl and JPMorgan Payments (JPMP) unveiled a partnership to deploy agentic commerce by combining the Mirakl Nexus agentic orchestration platform with the U.S. bank’s...
16 March 2026
Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership
As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...
13 March 2026
Online authentification : Prelude expands a “message free” solution globally 
A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...
13 March 2026
Social media & age verification: Tech breaks the glass ceiling of precision
As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...
13 March 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic labels: Hanshow accelerates breakthrough and signs with a leading British retailer
While the leader in electronic labels, Vusion exceeded €1.47 billion in revenue in 2025, rival Hanshow is stepping up a global offensive, winning a strategic account in the U.K. and a new POC for...
27 February 2026
2
Google is testing the RCS button in Google My Business alongside the WhatsApp button
A year after WhatsApp, Google is testing the RCS button in My Business listings for several markets, according to our information. The goal is to offer brands a new marketing lever that can be...
20 February 2026
3
BNPL: Between healthcare and retail, Scalapay accelerates a P.O.S. offensive with two major signings
Building on a strong foothold in fashion, Scalapay is strengthening in-store penetration targeting players in the healthcare sector. According to our information, the Italian BNPL unicorn has...
25 February 2026
4
Conflicts in the Middle East: what impact on the supply chain and European retail?
With US and Israeli strikes on Iran triggering a major crisis on February 28, 2026, retailers already have to face the closure of strategic trade routes, rising freight costs and import...
5
Regulatory: With 200,000 Digital Product Passports issued, Darty scales up
While the European Commission is set to vote on delegated acts to specify requirements for home appliances, Darty is accelerating a Digital Product Passport (DPP) push by integrating new products...
11 March 2026
6
Regional consolidation versus global expansion: Prestashop and Shopify reinvent ecosystems
Prestashop is consolidating its position in the heart of Europe: acquired by Poland's Cyber Folks in a €53-million deal, it is joining forces with Sylius and BitBag to create an open-source giant...
20 February 2026