Europe’s biggest sporting goods retailer, Decathlon, raised the competitive bar in 2019 with turnover of €12.4 billion, a rise of 9%. Revenue growth was almost twice as fast as in 2018, reported as up by 5%. At the end of December, the Group operated 2,193 stores excluding franchises. France remained the leading market in terms of stores with 324 fully owned units. After the challenging fiscal year of 2018, relating questionable strategic decisions (like delisting national brands), Decathlon re
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