At Pepe Jeans, stores are an integral part of e-commerce services

Featured image of the article At Pepe Jeans, stores are an integral part of e-commerce services
Publication

4 May 2021 à 16h42

Updated on 11 May 2021 à 12h25

Reading time

8 minutes

Publication: 4 May 2021 à 16h42, Updated on 11 May 2021 à 12h25

Reading time: 8 minutes

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Mind Retail met Marcella Wartenbergh, C.E.O. of AWWG (formerly Pepe Jeans Group) in a video interview. After a difficult year during which the Web accounted for 21% of the activity, she shares her convictions in terms of customer relations, conversion and value creation.
Publication

4 May 2021 à 16h42

Updated on 11 May 2021 à 12h25

Reading time

8 minutes

Publication: 4 May 2021 à 16h42, Updated on 11 May 2021 à 12h25

Reading time: 8 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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After Tommy Hilfiger, Karl Lagerfeld and Calvin Klein, you joined Pepe Jeans Group in the end of 2019. Please present the company.

Marcella Wartenbergh: AWWG (All We Wear Group, formerly Pepe Jeans) operates the Pepe Jeans London, Hackett and Façonnable brands. We have 225 fully-owned shops, 2,000 corners in department stores and about 3,000 specialty stores operated via a wholesale model. We operate mainly in Europe (Spain, France, Italy, Portugal, UK, Finland, Poland, Czech Republic and...

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