Auchan integrates its marketplace with in-store operations

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1 October 2021 à 16h50

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Publication: 1 October 2021 à 16h50

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If Auchan Retail does not communicate much about its marketplace offer (300,000 products) and its advantages, it has found a successful way to integrate it into its brick & mortar business.
Ajouter mind Retail à vos sources
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1 October 2021 à 16h50

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2 minutes

Publication: 1 October 2021 à 16h50

Reading time: 2 minutes

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Grocery retailer Auchan Retail (sales of €31.6 billion in 2020 down by 5.2%) doesn’t communicate much about its marketplace offering, launched in 2014 with 300,000 products right now. However, the French retailer found an original way to integrate its marketplace into its “brick & mortar” core business.

Eager to increase in-store traffic, Auchan offers a free “click & collect” service in store for products ordered via a marketplace for tickets above €25. Home delivery is charged to c

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