The popularity of skiing is in free fall in Austria, where ski resorts welcomed 52.8 million visitors in 2019 including 66% of foreigners. But in 2022, Covid-19 is forcing visitors to change preferences and a growing awareness of climate change contributions.
Similar to using a flight or car for short trips, skiing is becoming an act of ecological irresponsibility. A German term has appeared to designate the social embarrassment of skiing: “Skischam”, “scham” meaning shame o
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