B2B: Ikea, Home Depot and Lowe’s strengthen their loyalty programmes for professionals

Publication

17 May 2023 à 17h32

Updated on 23 May 2023 à 10h47

Reading time

2 minutes

Publication: 17 May 2023 à 17h32, Updated on 23 May 2023 à 10h47

Reading time: 2 minutes

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Since the beginning of the year, brands in the home and D.I.Y. sectors have launched and enhanced loyalty schemes for B2B customers. What are the different offers? An overview of the initiatives.
Publication

17 May 2023 à 17h32

Updated on 23 May 2023 à 10h47

Reading time

2 minutes

Publication: 17 May 2023 à 17h32, Updated on 23 May 2023 à 10h47

Reading time: 2 minutes

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Following in the footsteps of ManoMano (In 2021, 20% of GMV came from business customers), Ikea announced on April 26, the expansion of a new loyalty programme for B2B customers in the USA, Ikea Business Network. The offer, already available in France for one year, is a free loyalty club developed for businesses of all sizes. On April 24, Lowe’s also strengthened a loyalty programme for businesses, MVPs Pro Rewards, with the addition of new features such as online quotes and a dedicated...

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