DIY

On the sidelines of Diamart Consulting’s Retail Data Day event in Paris, Louis des Escotais, Chief Performance Officer at Leroy Merlin, presented to mind Retail the results of Wiser, an internal...

5 February 2026

B2B: Ikea, Home Depot and Lowe’s strengthen their loyalty programmes for professionals

Since the beginning of the year, brands in the home and D.I.Y. sectors have launched and enhanced loyalty schemes for B2B customers. What are the different offers? An overview of the initiatives.

17 May 2023

Leroy Merlin arrives in Senegal with Jumia

On March 22, Leroy Merlin signed an agreement with the pure player Jumia to launch into Senegal with 700 products. Since 2019, 1,500 products of the D.I.Y. chain are already distributed by Jumia...

9 May 2023

In the U.K., B&Q and Ikea roll out urban formats

B&Q (Kingfisher group, Q3 2022 turnover of US$3.9 billion up by 1.7%) ended a partnership launched in 2020 with Asda, in order to focus on a convenience format. Eight D.I.Y. “shop in...

9 February 2023

Naterial, Comptoir des Artisans: Leroy Merlin refines its offer

The Adeo Group (2021 turnover: €32.4 billion, of which 6.6% are online sales) is to launch a Naterial showroom format dedicated to outdoor design. After Spain, Portugal, Uruguay and Georgia...

8 February 2023

The Home Depot launches new app for in-store salespeople

In the US, The Home Depot (9-month 2022 sales: US$121.6 billion, up 5.3%) has launched an application, designed in-house, to help sales people prioritise tasks. Named Sidekick and powered by...

6 February 2023

USA. Professionals clients feed growth of D.I.Y. retailers

Criticism for the wave of D.I.Y. enthusiasts. In a survey published in January by Lowe’s, the majority of homeowners regret personally starting on projects that were too complex. To complete...

3 March 2022

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026

From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Retail media & LLMs: navigating intent-driven and custom experiences

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026

Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...

7 September 2026