Mass customisation at affordable prices is the credo of the flip-flop footwear and accessories Baia Baia stores. Created by Steve Rosenblum, co-founder of The Kase stores selling customisable cases for smartphones, Baia Baia records fast-rising sales. In those stores of 80 sq.m GLA on average designed by the agency Retail 3D, customers can choose the colour of their flip flops (soles, flanges and pendants), bracelets, necklaces, etc. Soles are cut on demand with an in-store machine and the