Beauty brands eye up the Chinese market

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9 October 2018 à 09h45

Updated on 10 May 2019 à 16h42

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Publication: 9 October 2018 à 09h45, Updated on 10 May 2019 à 16h42

Reading time: 1 minute

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Publication

9 October 2018 à 09h45

Updated on 10 May 2019 à 16h42

Reading time

1 minute

Publication: 9 October 2018 à 09h45, Updated on 10 May 2019 à 16h42

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An increasing number of beauty brands are tapping into the growing Chinese market, like Feelunique and Unilever. Walgreens Boots Alliance (WBA) announced plans to launch a Boots flagship store on Alibaba Group’s B2C e-commerce website Tmall Global, joining an audience of more than 500 million Chinese customers featuring local and international brands and products. Statistics from Euromonitor revealed that total retail sales of skin care products have reached US$27.26bn across China,

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