Birchbox : 1.5 millions beauty boxes in UK

Publication

8 October 2018 à 17h11

Updated on 10 May 2019 à 16h45

Reading time

1 minute

Publication: 8 October 2018 à 17h11, Updated on 10 May 2019 à 16h45

Reading time: 1 minute

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Publication

8 October 2018 à 17h11

Updated on 10 May 2019 à 16h45

Reading time

1 minute

Publication: 8 October 2018 à 17h11, Updated on 10 May 2019 à 16h45

Reading time: 1 minute

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Explore the mind Retail subscription

One of the success stories of subscription economy in UK is the American based subscription beauty box brand, Birchbox, which has reported a record year for growth in 2017 with 1.5 million beauty boxes shipped and a 63% increase in subscribers.

75% of the brand’s traffic comes from mobile

In addition, there was an 84% increase in online shop sales where customers can buy the full-size products that they receive in their monthly boxes. With 75% of the brand’s traffic coming from mobil

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