The U.S. beauty retailer Birchbox, which sells customised beauty boxes via a subscription scheme, recorded 200,000 French subscribers in the end of 2017. In its first European store in Paris since April 2017, “60% of clients are already Birchbox subscribers and the other 40% are new clients”, said Camille Salmon, Offer Director at Birchbox. “Each month, Birchbox composes 50 to 80 different boxes to adapt to customers’ tastes and based on personal data. For instance, our algorithm ch
…Do you have information to share with us?