For the past two years, fewer U.S. shoppers participated in Black Friday. 2021 showed no exception. Is this a correction from the high base of last year, or a sign of slowing e-commerce growth?
In the U.S.A., during the Black Friday weekend (from Friday to Cyber Monday), retail sales grew by 5.8% over 2019, and by 14% over 2020 (Mastercard SpendingPulse). Whilst average spending increased, U.S. shoppers are less active.
According to the NRF, for the second year in a row, there were also fewer of them : only 180 million Americans shopped in stores or online over the weekend, compared to 186 million in 2020 and to 190 million in 2019. A reason for this is the greater anticipation of...
You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
Do you have information to share with us?