Conversational interfaces for Longchamp sales assistants powered by Cegid Retail One, fully conversational search at Cocooncenter.com, use of simple prompts to orchestrate product data and content at UpsellR, AI-generated school supply baskets at Bureau Vallée… As Q4 gets underway - a critical period for retailers - conversational technology is gaining traction across the sector, from customers and employees to technology providers.
The way shoppers search is changing. Instead of navigating traditional IT architectures, they now simply ask an LLM. From the store floor to head office, conversation has become a new interface for retailers. Here is our selection of the month’s key initiatives.
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