Black Friday : European average online spending up 14% in 2024

Featured image of the article Black Friday : European average online spending up 14% in 2024

An article by Sophie Baqué

Publication

13 December 2024 à 15h35

Updated on 14 January 2025 à 13h47

Reading time

6 minutes

Publication: 13 December 2024 à 15h35, Updated on 14 January 2025 à 13h47

Reading time: 6 minutes

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In Western Europe, Black Friday 2024 was characterised by an increase in spending and volumes (no inflation effect) and a massive recruitment of new e-shoppers. Although customers' participation, at 46%, exceeded the 2020 peak, the marketplaces imposed their rules. TikTok Shop is now one of the 10 best-performing sites.

An article by Sophie Baqué

Publication

13 December 2024 à 15h35

Updated on 14 January 2025 à 13h47

Reading time

6 minutes

Publication: 13 December 2024 à 15h35, Updated on 14 January 2025 à 13h47

Reading time: 6 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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According to NielsenIQ, in Europe, consumer participation in Black Friday increased in 2024, while total spending jumped by 14% year-on-year. In this report, as last year, mind Retail took into account the 10-day period of sales. European data includes Germany, U.K., France, Italy, Spain, Netherlands, Belgium, Austria, Switzerland and Ireland.

In 2024, French participation was much higher than in 2020

As in the previous edition, the volume of French online shoppers in Black Friday 2024 was...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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