Bonpoint to be sold to China’s Youngor

The EPI group ( Bonpoint, Weston, Piper-Heidsieck, Charles Heidsieck and Biondi-Santi brands) is looking to sell the upmarket children’s label Bonpoint. According to La Lettre, it is negotiating with the Chinese group Youngor, which specializes in property and textiles. The transaction is valued at €200 million. Bonpoint (sales 2023 of €150 million) has 130 stores and corners in 30 countries, including 28 in China. However, despite a positive net margin, business “is not going well”, according