Boulanger partners with Valiuz and launches audio retail media format

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4 December 2025 à 17h22

Updated on 19 December 2025 à 16h58

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Publication: 4 December 2025 à 17h22, Updated on 19 December 2025 à 16h58

Reading time: 1 minute

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Valiuz announced on Thursday 4 December the launch of a programmatic audio offering in stores, deployed in 95% of Boulanger’s home electrical stores. Developed in partnership with The Trade Desk as DSP, SoundCast as SSP and midiA, which supplies the visitor counting box, this solution allows advertisers to insert ad spots into playlists broadcast in […]
Add mind Retail to your sources
Publication

4 December 2025 à 17h22

Updated on 19 December 2025 à 16h58

Reading time

1 minute

Publication: 4 December 2025 à 17h22, Updated on 19 December 2025 à 16h58

Reading time: 1 minute

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Valiuz announced on Thursday 4 December the launch of a programmatic audio offering in stores, deployed in 95% of Boulanger’s home electrical stores.

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