B&Q (Kingfisher Group) launches a retail media business in the U.K.

Featured image of the article B&Q (Kingfisher Group) launches a retail media business in the U.K.

An article by Sophie Baqué

Publication

20 December 2023 à 11h20

Updated on 8 January 2024 à 18h13

Reading time

1 minute

Publication: 20 December 2023 à 11h20, Updated on 8 January 2024 à 18h13

Reading time: 1 minute

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An article by Sophie Baqué

Publication

20 December 2023 à 11h20

Updated on 8 January 2024 à 18h13

Reading time

1 minute

Publication: 20 December 2023 à 11h20, Updated on 8 January 2024 à 18h13

Reading time: 1 minute

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The rise of retail media continues in the D.I.Y. sector. Kingfisher (turnover of £3.2 billion in the Q3 to the end of October 2023, down by 2.7% at constant exchange rates) is now rolling out retail media in all stores and countries with directly-owned subsidiaries. Following the French launch of a retail media agency for Castorama and BricoDepot, Group’s C.E.O. Thierry Garnier announced on Linkedin on 17 December 2023 the launch of the first retail media campaigns on the B&Q site in the U.K. F

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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